Yes, we're a store, but there's so much more...


Find your Active Edge
Our brands tell the story of our lives
If we'd like our lives to be an original expression of who we are and what we stand for, then it's important to create our own futures, independently of the patterns, habits and beliefs which keep us rooted in the past.

ActivEdge SPORT; because everybody has a passion for something...
It doesn't need to be competitive, but it must be fun. That's what keeps us playing forever...

ActivEdge ADVENTURE; it's buried deep in our DNA...
We just have to get out there and spend time in our great outdoors. And, yes, even a small adventure every day is enough to rekindle our spirits—and to remind us of just how good it is to be alive.

ActivEdge LIFESTYLE; because everybody stands for something...
When we step through that door in the morning, there's no need for us to say a single word. We're constantly sharing our story with the world; who we are and what we stand for. The clothes—and brands—we choose to wear must be intentional.

Our philosophy is a simple one; when you love your life and everybody in it, you add seven days to your week...
The whole of life is a choice. I've been challenged to the nth to create what you're seeing here, but en route I've found more meaning, love and community than I ever could have imagined.
We're inviting people from the rest of South Africa—and the UK—to experience the joy of wearing comfortable apparel which actually means something to them.
We'd love you to join our 'life-minded' community of inspired people, who are wearing our brands with pride and living active, meaningful lives.

We're all born to run—forever...
Although movement, and, yes, running, is in our genes, so many of us ignore our wellbeing in preference to pursuing society's material dream for us.
Our obsession with position and possession, leaves us stressed and sedentary. We forget that our bodies are our permanent mobile homes.
It's time to rewire our minds, unlock our highest values, and step into a future of our own design.

When we're out there, the energy is 'wylde'; it's immersive and brings us great joy...
It's amazing how, once we're out there, we're so quickly reconnected with our essence. Our hearts sing, our minds expand, and we're in the flow. Life is good.

The road MOST travelled is crowded...
The road LEAST travelled is difficult to navigate—at least to begin with—but it's infinitely more satisfying.

Adventures with friends are irresistible...
Hiking or running trails is a primal need. We're irresistibly drawn to step into the infinity of our great outdoors.
Once out there, we're challenged to go further, feel deeper, and, just maybe, discover nirvana.

When we're faced with the crux, reach for it—and succeed—we stand on the summit and see forever...
But summiting isn't just about standing on the peak and being mesmerised by the view; it's about celebrating the person we become in the process.
Mountains and their cruxes introduce us to our limits, but they also provide us with an unprecedented opportunity to unshackle ourselves from them—and to reach for our dreams.

When South Africans go on safari, they do it a little differently...
Saffas crave playing in the great outdoors, and, yes, we love our Game Reserves too. So when we're on holiday, we're loaded to the hilt with everything that we'll need to play, ride, climb, hike, surf, paddle, explore—and chill.

It's impossible to get enough. We must ride forever...
Way back when, bicycles were a ridiculously uncomfortable means of transport.
They're more comfortable now, and easier to ride. What's more, an amazing array of two-wheeled disciplines has emerged alongside the commuting bikes. They marinade you in so much comfort and capability, and connect you with people and planet in such an unexpectedly delightful way, that, once experienced, you must ride forever.

It's what we want to do; RIDE FAST...
As I write, we're in the middle of the Tour De France. It's the biggest cycling event on the Planet—and definitely the most famous. It's all about resilience, grit and speed. Millions of cycling fans all over the world are caught up in its frenzy.
When you're out there on a road bike, whether alone, with a bunch of mates, or in an event peloton, you can't help testing yourself. It's a given that you'll want to ride faster than you did last time—and definitely faster than everybody else!

There's nothing quite like it when you're out there on an Adventure Bike; African skies...
African skies are different; they just are. And when you're on an Adventure Bike for days, even weeks, on end, they're very raw, real and magnificent.
Having spent forty years, on and off, riding Africa's back-roads on an Adventure Bike, I understand its allure. When that bike is parked in the garage—even when it's not being used—you can dream about the next great adventure under African skies.

ZYX, pronounced 'Zikes', encourages us to engage—and spend more active time—with the people who matter most to us; to go further, together...
Whether we're walking, running, riding, hiking, or stretching, the moments we carve out to spend moving time, together, shape our connections.
The quality of our lives is a consequence of the special people who walk furthest beside us.

No matter their age, everybody's game for pickleball!
Group sports such as pickleball reunite us with the communities of which we are all a part, and which elevate our wellbeing. For a few sweet moments we can indulge the laughter and camaraderie which so uplifts and energises us.
We're reminded of just how good it is to be alive, and each time our lives are changed forever. We go back into the same world, but through a brighter door.

Mastery is the confluence of passion, talent, dedication and skill. To master anything in life, is to scintillate; to shine very brightly, and surprise the world...
When we're passionate about a purpose-driven outcome, we're better able to learn from setbacks and feedback, and to refine our craft through deliberate, stretching practice and the challenge of discipline.
The reward; we feel deeply satisfied, our mastery shines, and we surprise the world.

When we open our eyes and see, we're privy to a world of possibility...
Butterflies can be so colourful, and dance so beautifully. It's in their genes.
Our future will be as colourful and dynamic as the choices we make. We're destined to the life we choose.

Helen Keller's words ring loudly in our minds; that 'Life is either a daring adventure, or nothing'...
But there's no need for adventures to be huge.
Instead of spending our lives preparing to live, one day, it makes much more sense to be intrepid; to commit to stretching ourselves, daily. We need to use every last drop of who we are and what we stand for, to live brave and make a difference out there.
At the end of every purpose-driven day, we fall asleep with full hearts and restful souls.

Our innate desire to sail life's seas—to live full, spirit-filled lives—has been passed down through generations.
Cape Horn is synonymous with freedom, adventure, and, yes, unprecedented challenges.
If we're brave enough to heed life's whisper—to lose sight of the shore and risk experiencing the joy of being truly alive—then a meaningful future awaits us.

Whether for sport, the joy of being out there, or the call of adventure, paddling is forever...
After more than fifty years of it, my passion for paddling, how it fills my soul, brings out the competitor in me—and catalyses unlikely connections—still catches me by surprise.
Just this morning, as I write, I met a madly competitive rower on the dam. Paddlers don't normally talk to rowers, but today Ernie and I connected. Ernie is the Hilton College Rowing Coach.
He rowed, I paddled, and then we compared notes. Kindred spirits, we realised!
Our sports might be different, but we quickly discovered just how much common ground there is. He even confessed to having fallen out—which we do a lot—at the National Rowing Champs (grin).
Finally, we exchanged numbers and celebrated the morning's cards we'd been dealt.

Pique; always on hand, no matter what...
Golf is a crazy game. Competitors and their adoring fans have had to learn to embrace the euphoric highs of a hole-in-one, which is sometimes followed just minutes later by the near inconsolable lows of a bunker extraction failure, or a triple bogey.
It's often a day-long roller-coaster ride which perfectly mirrors our lives. Our days are never plain sailing, and the tough moments always pass.
Whatever your golfing pedigree, Pique is there, no matter what.

The Great Zambezi River stretches over 2 500 kilometres through the heart of Africa. It's iconic cascade at Victoria Falls, roars with the voice of a continent.
It’s a river steeped in myth and mystery. At sunrise, when mists rise like ancestral breath, and hippos emerge from deep shadow, it's as if the river itself is alive, watching and remembering. It's time to face our dreams...

We crave freedom. It calls very loudly, every day of our lives...
Once you've seen wild horses at full gallop, you can't help feeling the urge to untether yourself and run free.

Die Weskus is vir die meeste mense 'n plek van sielerus en selfondersoek...
In die verlatenheid en skoonheid van die natuur vind mens vrede.

It's your story; own it...
So many of us have become slaves to other people's dreams.
It's your choice to make that one active decision which changes everything; which puts you fully in charge of the rest of your life—because it's your story, not theirs.
Fine-tune your shopping experience
When you click 'Browse our store', you'll be taken to our retail site.
That's when the fun part begins. You can create your own combinations of colours and logos. Be sure to scroll back up and view your handiwork each time!
You can experiment to your heart's content before making your selection.
If you're browsing on your phone, and you want to return to the retail section you were shopping in—when you've clicked to view an item, or have just added it to your basket—use the back arrow on your phone, or scroll up to the menu just above the top item.
NOTE: When you've added the first item of any design to your basket, you'll have the option of adding another. If it's an item with a size option, be sure to confirm the size before you add another. If you make a mistake, don't stress, you can always fix it when you review your order.
Your shopping basket is always top right. Click on it and you'll see what's in there:
Change the number of items you've ordered by clicking on 'Qty' immediately below that item.
Remove any item from your basket by clicking on the small cross to the right of that item.
Happy shopping!
Delivery and Returns
We've launched ActivEdge.co.za with the intention of serving South Africa and the UK (and soon into Europe and beyond).
Because we're a start-up, please bear with us as we negotiate the challenges of getting products to you as quickly as possible. Each one is custom produced once it's ordered, and it could take up to 14 days for delivery.
When it comes to returns, we'll work closely with you to sort out your challenge. If it's our error, then we'll pay for the return and deliver the right product to you. Otherwise, the cost of exchange will be for your account.
Thanks for reading. We'd love to have you join our 'tribe with a vibe'...

Contact Us
Should you need to contact us for any reason, please use the information below: